In mid-June, the motorsport meeting “Nürburgring Classic” attracted drivers and fans, all classic car owners and enthusiasts, to Germany’s most famous race track in the Eifel.

The traditional oil brand Veedol was present at the premiere marking the 90th anniversary of the race track. Veedol Sales Manager Dietmar Neubauer said of their involvement: “As a brand with more than a 100-year history, we are building bridges from the past to the present and into the future. Against this background, traditional automotive care and historic motorsport are particularly close to our hearts. This is why Veedol offers special oils for classics in addition to state-of-the-art high-performance lubricants.”

Veedol presented itself with a stand, its logo on the guest cards, and on all advertising materials as a committed motorsport sponsor. The main focus was on classic oils and a new product. According to Neubauer, Veedol ATF F is a high-quality ATF oil based on mineral oil for automatic and semi-automatic gearboxes in classic cars, designed for gearboxes that require type F oil without friction modifiers. It is perfect for a number of American and European Ford vintage cars, as well as classics from British Leyland and Volvo with Borg Warner gearboxes.

The fact that new and old promotional materials are highly coveted items in classic car circles was also demonstrated in various ways at the Nürburgring Classic. Of course, the ice scraper and everything else from the classic line were very popular. One visitor even tried to buy the advertising banner for the classic oils right off the stand. The Veedol stand was completed with a display of historic Veedol products and a 1965 Porsche 911 2.0 SWB. Neubauer commented: “The style of the classic line is extremely well received in the scene. For example, after an oil change, a customer recently insisted on taking the empty classic oil cans with them.”

An exhibit at the Veedol stand showed that classic enthusiasts are not closed to modernism. A state-of-the-art bike, which will soon be the focus of a sales campaign, attracted a lot of attention. As of mid-June at the Nürburgring Classic, the start date for the marketing campaign had not yet been determined.

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